Riders Burn Rubber for Blended Burgers at 78th Sturgis Rally

Blended Burgers Star at Sturgis 2018

The blended burger’s fan base continues to expand in 2018. Spring began with SONIC menuing the blended burger (the Signature Slinger), burger season found The Blend at hundreds of restaurants nationwide via the James Beard Foundation’s Blended Burger Project™, and now, with summer drawing to a close, we sampled blended burgers to hundreds of bikers attending the 78th Sturgis Rally in Sturgis, South Dakota.

Just off the dusty, hazy streets of Sturgis, we dished up 500 blended burgers earlier this month to attendees at Thunder Press’ annual fundraiser at the Sturgis Museum and Hall of Fame. The burger, dubbed Chew Before You Inhale by Chicago Chef Lance Avery, was the star of the fundraiser.

“I enjoy adding mushrooms into my burgers because the added moisture and umami flavor can take an average burger to the next level,” said Avery. Composed of ground ribeye, royal trumpet mushrooms and portabella powder, Avery’s 75/25 blended burger proved to event goers that The Blend can be served to anyone, anywhere.

Riders were revved up for the burger, with one attendee noting he’s become a blenditarian for “health, flavor, sustainability (and) long life.”

This was the second year the Mushroom Council served blended burgers at Sturgis, with many bikers who sampled last year rolling up to the event for another taste.